About the project
About the project
About the project
Challenge
Designing a label that stands out but is cohesive with PASSIVA's brand personality.
Solution
I used a unique wave pattern and bright color scheme that captures attention while reflecting the drink's refreshing, tropical essence. The pattern creates movement, drawing the eye to the central elements like the title and illustration.
Target Audience
The target audience for PASSIVA includes young adults and party-goers who enjoy tropical flavors and are looking for a fun, refreshing beverage. PASSIVA’s branding is designed to appeal to those who appreciate vibrant aesthetics and flavors that stand out.
Design Goals
The goal of the design is to create an eye-catching and memorable brand identity for PASSIVA that captures the essence of a tropical getaway. The design aims to:
Make PASSIVA easily recognizable on store shelves.
Evoke the fun and energy associated with social gatherings and tropical flavors.
Communicate a premium yet approachable look for a unique alcoholic beverage.
Main Tasks
My primary tasks in creating the PASSIVA brand included:
Designing a cohesive and visually appealing brand identity.
Crafting custom illustrations to add personality and reinforce the brand identity.
Choosing colors and fonts that enhance the brand’s message and appeal.
Research + Design
I conducted research on popular fruit drinks and branding to understand what visual elements resonate with consumers in this category. The goal was to find a balance between a party-ready aesthetic and a high-quality look that would attract our target audience.
Illustration
The illustration of the passion fruit adds a visual anchor to the design, immediately communicating the flavor of the beverage. By using a realistic yet stylized illustration, I aimed to make the label visually engaging while connecting directly to the main ingredient. This approach helps create a recognizable image that consumers can associate with PASSIVA’s unique flavor.
Challenge
Designing a label that stands out but is cohesive with PASSIVA's brand personality.
Solution
I used a unique wave pattern and bright color scheme that captures attention while reflecting the drink's refreshing, tropical essence. The pattern creates movement, drawing the eye to the central elements like the title and illustration.
Target Audience
The target audience for PASSIVA includes young adults and party-goers who enjoy tropical flavors and are looking for a fun, refreshing beverage. PASSIVA’s branding is designed to appeal to those who appreciate vibrant aesthetics and flavors that stand out.
Design Goals
The goal of the design is to create an eye-catching and memorable brand identity for PASSIVA that captures the essence of a tropical getaway. The design aims to:
Make PASSIVA easily recognizable on store shelves.
Evoke the fun and energy associated with social gatherings and tropical flavors.
Communicate a premium yet approachable look for a unique alcoholic beverage.
Main Tasks
My primary tasks in creating the PASSIVA brand included:
Designing a cohesive and visually appealing brand identity.
Crafting custom illustrations to add personality and reinforce the brand identity.
Choosing colors and fonts that enhance the brand’s message and appeal.
Research + Design
I conducted research on popular fruit drinks and branding to understand what visual elements resonate with consumers in this category. The goal was to find a balance between a party-ready aesthetic and a high-quality look that would attract our target audience.
Illustration
The illustration of the passion fruit adds a visual anchor to the design, immediately communicating the flavor of the beverage. By using a realistic yet stylized illustration, I aimed to make the label visually engaging while connecting directly to the main ingredient. This approach helps create a recognizable image that consumers can associate with PASSIVA’s unique flavor.