About the project

About the project

About the project

Challenge

Designing a label that stands out but is cohesive with PASSIVA's brand personality.

Solution

I used a unique wave pattern and bright color scheme that captures attention while reflecting the drink's refreshing, tropical essence. The pattern creates movement, drawing the eye to the central elements like the title and illustration.

Target Audience

The target audience for PASSIVA includes young adults and party-goers who enjoy tropical flavors and are looking for a fun, refreshing beverage. PASSIVA’s branding is designed to appeal to those who appreciate vibrant aesthetics and flavors that stand out.

Design Goals

The goal of the design is to create an eye-catching and memorable brand identity for PASSIVA that captures the essence of a tropical getaway. The design aims to:

  • Make PASSIVA easily recognizable on store shelves.

  • Evoke the fun and energy associated with social gatherings and tropical flavors.

  • Communicate a premium yet approachable look for a unique alcoholic beverage.

Main Tasks

My primary tasks in creating the PASSIVA brand included:

  • Designing a cohesive and visually appealing brand identity.

  • Crafting custom illustrations to add personality and reinforce the brand identity.

  • Choosing colors and fonts that enhance the brand’s message and appeal.

Research + Design

I conducted research on popular fruit drinks and branding to understand what visual elements resonate with consumers in this category. The goal was to find a balance between a party-ready aesthetic and a high-quality look that would attract our target audience.


Illustration

The illustration of the passion fruit adds a visual anchor to the design, immediately communicating the flavor of the beverage. By using a realistic yet stylized illustration, I aimed to make the label visually engaging while connecting directly to the main ingredient. This approach helps create a recognizable image that consumers can associate with PASSIVA’s unique flavor.

Challenge

Designing a label that stands out but is cohesive with PASSIVA's brand personality.

Solution

I used a unique wave pattern and bright color scheme that captures attention while reflecting the drink's refreshing, tropical essence. The pattern creates movement, drawing the eye to the central elements like the title and illustration.

Target Audience

The target audience for PASSIVA includes young adults and party-goers who enjoy tropical flavors and are looking for a fun, refreshing beverage. PASSIVA’s branding is designed to appeal to those who appreciate vibrant aesthetics and flavors that stand out.

Design Goals

The goal of the design is to create an eye-catching and memorable brand identity for PASSIVA that captures the essence of a tropical getaway. The design aims to:

  • Make PASSIVA easily recognizable on store shelves.

  • Evoke the fun and energy associated with social gatherings and tropical flavors.

  • Communicate a premium yet approachable look for a unique alcoholic beverage.

Main Tasks

My primary tasks in creating the PASSIVA brand included:

  • Designing a cohesive and visually appealing brand identity.

  • Crafting custom illustrations to add personality and reinforce the brand identity.

  • Choosing colors and fonts that enhance the brand’s message and appeal.

Research + Design

I conducted research on popular fruit drinks and branding to understand what visual elements resonate with consumers in this category. The goal was to find a balance between a party-ready aesthetic and a high-quality look that would attract our target audience.


Illustration

The illustration of the passion fruit adds a visual anchor to the design, immediately communicating the flavor of the beverage. By using a realistic yet stylized illustration, I aimed to make the label visually engaging while connecting directly to the main ingredient. This approach helps create a recognizable image that consumers can associate with PASSIVA’s unique flavor.

Let’s Collaborate

Let’s Collaborate

Let’s Collaborate

Let’s Collaborate

zjanique

Designer

Elevate your brand with bold, custom web and graphic design that makes an impact. Zjanique Pieternelle specializes in creating unforgettable websites, eye-catching visuals, and seamless user experiences that drive results. Ready to transform your brand? Let’s build something extraordinary.

© Zjanique 2025. All Rights Reserved.
Designed and developed by ZJANIQUE

zjanique

Designer

Elevate your brand with bold, custom web and graphic design that makes an impact. Zjanique Pieternelle specializes in creating unforgettable websites, eye-catching visuals, and seamless user experiences that drive results. Ready to transform your brand? Let’s build something extraordinary.

© Zjanique 2025. All Rights Reserved.
Designed and developed by ZJANIQUE

zjanique

Designer

Elevate your brand with bold, custom web and graphic design that makes an impact. Zjanique Pieternelle specializes in creating unforgettable websites, eye-catching visuals, and seamless user experiences that drive results. Ready to transform your brand? Let’s build something extraordinary.

© Zjanique 2025. All Rights Reserved.
Designed and developed by ZJANIQUE

zjanique

Designer

Elevate your brand with bold, custom web and graphic design that makes an impact. Zjanique Pieternelle specializes in creating unforgettable websites, eye-catching visuals, and seamless user experiences that drive results. Ready to transform your brand? Let’s build something extraordinary.