Challenge

the challenge was to create posts that stood out in a crowded market while clearly communicating the value of their gadgets. The absence of any pre-existing design system or visual direction meant that I had to develop a cohesive style from the ground up.

Solution

I focused on creating a minimalist yet bold design system that would showcase Tecura’s tech gadgets in a sleek and professional way. Each post highlighted a specific product feature or benefit, using clean layouts, vibrant call-to-action elements, and high-quality visuals to ensure clarity and engagement. Typography and color choices were carefully curated to reflect Tecura’s modern and innovative brand identity.